Are you wondering what pages to put on your website?
It doesn’t matter if you’re looking to update an existing website or create one from scratch. All websites need these critical pages.
Hey everyone, I’m Kelly Sparkes, and today I’m going to talk you through the seven must have pages for your website. And make sure you stick around to the end where I will share the common mistakes people make when deciding on their pages. Let’s dive right in.
Page 1: Homepage
The home page is the most crucial page of your website and it’s generally the first page that a visitor sees. An excellent homepage will keep them on your website for longer. It should be a summary of everything on your website and should have social proof to encourage them to buy from you or book your services.
Page 2: About Page
which is the second most visited page on most websites. Your about page should identify your customer’s ambitions and challenges, and demonstrate how you can help them. Talking about yourself, the business owner, especially in the third person is a turn off for potential clients. They’re interested in themselves and how you can help them to solve their problems, not in how many awards you’ve got.
Page 3: Services or Product Page
This page explains what you sell whether it’s a physical product or a service. It should have different sections for your various services or products. You should be talking about the specific benefits of working with you and explain why the visitor should choose you over the competition.
Page 4: Contact Page
If you want your visitors to get in touch and ask questions and connect with you, then you need a contact page. It should have a contact phone so that it can send a message without going off into email and possibly getting distracted and not coming back. If your business has a physical location, then it’s great to add in your address and possibly a map to help them. And also driving or public transport instructions can be super useful especially in cities where people might not be arriving by car.
Page 5: Blog Page
Now this is essential to your website as it’ll help visitors to find you and trust your expertise. People buy from people and a blog is a great way to let your customers know about you, about what you do, and to see behind the scenes. If you want to be known as the go-to expert in your industry, then you need a blog. I use my blog as a place to showcase my YouTube videos and WordPress tutorials.
Page 7: Portfolio or Case Studies Page
And this is where you could show details of your previous work. And then we’ve got case studies as well that you might include in that. I do love a case study, and I think they’re a great way to show the results that you’ve achieved for other clients. Add in any testimonials you’ve got if you have them on this page. In fact, scatter testimonials everywhere on your website.
Now you know
Now that you know all the pages that you need on your websites, here are a few tips to help you when you’re creating them.
Tip 1: Don’t add too many pages
Number one, don’t add too many pages. Fewer pages equals a simpler website which equals happier visitors. Once you need all of the pages that I’ve mentioned, please try not to add too many others. If you have too many pages your website is going to look cluttered and it’s just going to confuse the user, especially if you’ve got pages that do similar things or pages with just two lines of text on them for example. You want all of your pages to be relevant and have plenty of content on there for your user. If you feel that you have got too many try to consolidate them. Maybe one of the pages that you’ve got could be a feature of another page..
Tip 2: Keep the names simple
keep the names simple. It’s tempting to be creative or make them appropriate to your specific business or industry, but you want them to be easily understood by all visitors. You need to ask yourself, would a visitor know what this means? Would a Visitor from another country who perhaps English isn’t their first language be able to understand what this means? For example, I saw someone once use the word, My Musings for their blog, instead of just putting blog on that. And I know blogs, not very exciting or sexy but, people know what a blog is and they know what to expect. The navigation menu is not the place to be creative, that’s just too much at risk. The simpler and more engaging your navigation is, the more time users will spend on your website.
I hope you now have a clear idea of the pages that you need for your website, If so, please sign up for my newsletter below to be notified when I release a new video or subscribe to my YouTube Channel.