How can I improve my website is the most popular question that prospective clients ask me, mostly thinking that the design is the problem. However, you need to tackle both your website’s look and feel and ways to make it convert better. You can have a beautifully designed website that still doesn’t convert well. Hey, everyone, I’m Kelly Sparkes and today I’m going to teach you how to improve your website to optimise it to convert your website visitors into customers.
Let's talk about conversions first
Conversions can be buying something from you, or booking your services or can be as simple as getting them to sign up for your newsletter, give you a call or get in touch through your contact page. Getting the visitor to make the first step to form a relationship with you and your business is not as easy as build a gorgeous website and they will buy. But don’t worry, implement these 10 tips and you can easily improve your website today. I’ll share how you can get your hands on my free PDF, detailing all of the advice I’m about to share at the end of the video
Number 1. Remove the social icons from your header
Once you get your visitors to your site, you don’t want to send them away and back down the social media rabbit hole. Moving your social media icons to your footer will ensure that your visitor stays on your site for longer and decreases your bounce rate, which is excellent for SEO. I also like to add them to the bottom of the contact page where you can explain why someone should follow you over there. Put it under your form though so that they’ll send you a message before leaving.
Number 2. Critical pages
Ensure that you have all of the critical pages on your website. This includes the Home, About, Contact and Services or Shop pages. Check out my other video where I go into this in more detail.
Number 3. Reorganise your header navigation
The most clicked buttons on a menu are the first and last ones. Ensuring the most important pages or actions occupy that spot will help them to get visited. For example, my website, the most important thing I want my visitor to do is to learn about my course. So have that here at the front of the navigation. And the second most important thing is for them to subscribe to my channel on YouTube. So I add a handy button for them to do that at the end here.
Number 4. Reorganise the content on your pages
Following on from the last point, ensure that the most important content on each page is at the top and make your customer and how you can help them the focus of all of your pages.
Number 5. Call to action!
Ensure your calls to action are bright and noticeable. Scroll down and skim read your page. Is what you want the customer to do easy to see? Would it grab their attention? You should also ensure that the button label is interesting as you can use this to get your visitor to click through and then close conversions. Get free guide or yes, I need this are far more enticing than submit, for example. That’s half of my tips. I hope you’re enjoying the video so far but don’t forget that I’ll share a freebie at the end of this to help you with implementing everything I’m talking about.
Number 6. Add a contact form to your content page
Contact forms make it as easy as possible for your visitor. They can send you a message right from your website, they don’t need to think about what to write or guess what information that you might need and the browser may autofill the fields. Try to keep the number of fields to under five and only ask for essential information. Long forms seem like work and will reduce the number of messages that you receive. Using a mail link may seem very simple but they send your visitor off your site to get distracted by something else in their inbox and possibly not send the message or return to your site. Worst still, the visitor’s default email program may not be the one that gets opened, leading to confusion and frustration, again resulting in them not sending the email. Another bonus of using a form instead of just an email address that is totally unrelated to conversions but good for you is that you will avoid spam as bots can scrape email addresses off websites.
Number 7. Link the logo in the header
Visitors will probably find your site via a search engine or social media and probably not end up on your homepage. Once they’ve read whatever they came to your site for, it’s useful for them to have an easy way to get to your homepage and people expect your logo to do that.
Number 8. Social proof
I can’t emphasize how necessary social proof is on your website. It’s the concept that people will follow the actions of the masses, so you need to show your visitor that other people trust you and have worked with or bought from you before. This could be testimonials, reviews, star ratings, case studies or logos of clients that trust you or publications that have featured you. You can even use a plugin that pops up a little message saying Kelly just bought this or 2,000 people have bought this. John Lewis does an excellent job of this. Let’s have a look at one of their products. So I found a product that I’m thinking about buying and as you can see here, we’ve got this little message saying popular, 18 people are viewing this right now. And then also it says bestseller, that 45 people have bought it in the last 24 hours. So that makes me think that this is actually a really good all-purpose storage basket and actually, I should buy it. They’ve also got a five-star rating and they’ve got reviews there as well. All forms of social proof.
Number 9. Strengthen your copy
Overly worded website copy doesn’t get read. Instead, try to condense it into short, readable statements with a strong message. And show your writing in your brand voice. So if you’re a friendly business, you don’t wanna sound like a corporate robot. And be sure to spell and grammar check everything. I use a tool called Grammarly for this and it’s changed my writing.
Number 10. Improve the speed of your website
Optimizing your website for speed is a whole other video topic but in a nutshell, you should check how quickly your pages are loading and you can do this by or by using the GTmetrix tool. If you feel that your website is slow, then it probably is. Ensuring your images are sized correctly and using the right hosting provider will also make a huge difference. Also, if you’re on WordPress, a plugin like WP Rocket will make a huge improvement out of the box.
That was a lot to take in!
I know that I’ve given you lots of information to digest but I’ve put it all into a helpful PDF that you can download here.
I hope you now have some ideas on how you can improve the conversions on your website, If so, please sign up for my newsletter below to be notified when I release a new video or subscribe to my YouTube Channel.
