Let's talk about conversions first
Number 1. Remove the social icons from your header
Once you get your visitors to your site, you don’t want to send them away and back down the social media rabbit hole. Moving your social media icons to your footer will ensure that your visitor stays on your site for longer and decreases your bounce rate, which is excellent for SEO. I also like to add them to the bottom of the contact page where you can explain why someone should follow you over there. Put it under your form though so that they’ll send you a message before leaving.
Number 2. Critical pages
Number 3. Reorganise your header navigation
Number 4. Reorganise the content on your pages
Number 5. Call to action!
Number 6. Add a contact form to your content page
Number 7. Link the logo in the header
Number 8. Social proof
Number 9. Strengthen your copy
Overly worded website copy doesn’t get read. Instead, try to condense it into short, readable statements with a strong message. And show your writing in your brand voice. So if you’re a friendly business, you don’t wanna sound like a corporate robot. And be sure to spell and grammar check everything. I use a tool called Grammarly for this and it’s changed my writing.
Number 10. Improve the speed of your website
That was a lot to take in!
I know that I’ve given you lots of information to digest but I’ve put it all into a helpful PDF that you can download here.
I hope you now have some ideas on how you can improve the conversions on your website, If so, please sign up for my newsletter below to be notified when I release a new video or subscribe to my YouTube Channel.